Strategic Design Planning

Today, digital media plays a foundational role for every business. Consistently designed, coordinated communications will effectively position your company within the numerous marketing channels available today.

Strategy. Design without reason is folly.
All worthwhile design efforts emanate from a clear understanding of what the design intends to accomplish. Advertising, Branding and Communications all share one common denominator: their cumulative efforts are directed at informing, persuading and eventually selling a product or service to the intended audience.

My history with the Color Marketing Group for over twenty years ingrained an understanding of three major aspects of the design process; Color, Design Trends and Marketing. Working with colorists, designers and marketing professionals from all over the world, I developed my own unique perspective on how these varied disciplines can work in concert to present successful solutions to a wide range of design problems.

Color and its effects on human response in marketing communications reaches the target audience on an emotional level that speaks above and beyond slogans and special offers. Attending the Disney Imagineering Symposium in Orlando, FL was a special highlight of the 40+ international conferences held in most of the major cities in North America.

Contact Barry Ridge personally to discuss your design needs. 

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